Filed under: Management; Author: Les Bain; Posted: January 21, 2008 at 12:49 am;

I am rethinking the marketing that I am doing after my day at the marketing seminar. I have tweaked my marketing plan and marketing tasks. Some of it is just renaming things to get focus.

The other emphasis is to create process for various marketing efforts. A prime example is getting referrals. I am putting a process in place to ask for referrals, to follow up on those referrals, and to reward the person doing the referral in some way.

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