Filed under: Management; Author: Les Bain; Posted: January 19, 2008 at 1:30 am;

I went to a Marketing Workshop to review my marketing.  I spent the day remembering

  • Mission Statements
  • Vision Statements
  • USP – Unique Selling Propositions
  • Elevator Speeches
  • Lead Generation
  • Tag Lines

Marketing is getting to be like physical health.  We all know what to do, it is just doing it.

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