Archive for: October 2008

October 30, 2008

Internet Presence

Filed under: Internet — Les Bain @ 3:24 pm

Presentation to the East Bay Business Leaders on how to build your Internet Presence.

[audio:summary.mp3]

Outline:

Content:

  • Create Branded Content
    • Register Domains for your business name
    • Consider Blogging
    • Manage your RSS feeds
    • Add Audio, Podcasts, and Audio Blogging
    • Add Video, Vlogs (Video Blogs), etc.
    • Consider a Content Management System
    • Add an internal system to keep track of everything.
  • Load your Content to other sites 
    • Load Video out to Video Sites using YouMogul or Traffic Geyser
    • Load Text to an Article Management site or Squido
    • Load your photos to Flickr
    • Load Presentations out to slideshare.net
    • Load Data to swivel.com

Social Systems:

  • Social Content       : YouTube, Flickr
  • Social Networking : MySpace, FaceBook, BeBo, LinkedIn, Friendsters, Okut
  • Social Bookmarks  : del.icio.us,
  • Social News           : Digg, Newsvine, Netscape
  • Social Reference:    Wikipedia, Yahoo Questions

Footprints:

  • Comments
  • Forums
  • Twitter
  • Directories
  • Sort Engines
  • Mahalo
  • Personal Information
  • Google Local Search
  • Reputation management with Google Alerts

October 28, 2008

Building your Internet Presence

Filed under: Internet — Les Bain @ 2:37 pm

Building your Internet Presence means far more than having a website and blog.  There are so many ways to build an Internet Presence, that the idea is to pick the ones that are right for you and ignore the rest.

Do not go and get a Facebook account, a MySpace account, a LinkedIn account, join multiple forums, and try and use Twitter, Ponce and Jaiku.  It is too much.

  • Create a branded presence – with a webpage or blog.
  • When you create content, load it out to the content sites.
  • Join one Social Networking site like LinkedIn and pay some attention.
  • Manage your reputation.

October 26, 2008

Open letter to Governor Sarah Palin

Filed under: Podcasts — Les Bain @ 6:53 pm

Dear Governor Sarah Palin,

I think you got a raw deal from the campaign of Senator John McCain.  I think you were over coached, and not allowed to be yourself.  That is unfortunate.

It appears now you are looking forward to 2012.  However, there are some things that I am very concerned about.

I am sure you have found the response to your nomination gratifying, but please consider.

  • You are talking to the Republican base, which is not a majority of Americans.  When you run again, you should consider changing your message to include more of the United States of American.
  • You say that Senator Obama is the most liberal Senator in the United States Senate as if that was a problem.  I am supporting Senator Obama because he is liberal.  To win, you will need to get votes from liberals, conservatives, and moderates.  Please see Reagan democrats.
  • You talk about being in the pro-American parts of the country.  You cannot divide the country and win.  You need the support of the entire country.
  • You allow those at your rallies to defame an honorable Senator of the United States of America.  You must unite to win, not divide.

I am a liberal, and will probably never support you, but I am also an American and wish to see our country united, not divided.

October 23, 2008

Content Management Systems

Filed under: Technology,Website — Les Bain @ 10:00 am

I gave a presentation this morning at the East Bay Business Leaders on Content Management Systems.  It is the fourth of a series of presentations on how to build business by using the Internet.

[audio: ebbl-cms.mp3]

October 22, 2008

Content Management Systems

Filed under: Website — Les Bain @ 7:55 pm

Websites are built by webmasters.  Webmasters are the intermediaries that create and maintain websites.

Content Management Systems reduce the need for Webmasters.  They are systems that allow direct updates to the website.

Content can include text, images, photos, audio files, video files, electronic documents and web content. 

Content Management Systems empower the user, they cut out the middle man.

Understand, that webmasters can still be used, but it empowers both the website owner and the webmaster to make changes quickly.

Some content management systems are Drupal, Joomla, Elxis, XOOPS, Xaraya, Mambo, and Zikula.

October 20, 2008

Time Shifting

Filed under: Technology — Les Bain @ 1:59 pm

It used to be that when something was broadcast like a tv or radio show, you watched or listened when it was broadcast.

When I was a boy, we lined up our chairs in front of the radio to listen to “Yours Truly, Johnny Dollar”, “The Long Ranger”, “The Shadow” and others. You had to listen when they were broadcast.

Now with TiVo, On Demand, Recordings, and the Internet, we can listen to most broadcast shows at any time.  This is called time shifting.  Time shifting typically refers to TV shows, but it also refers to Internet audio like podcasting.

We can now schedule our listening and viewing in the same way we schedule our reading – at our convenience.

On the other hand, with things being time shifted, most every show is available at all times, giving us even more listening and viewing choices.

October 19, 2008

Disintermediation

Filed under: Technology — Les Bain @ 12:53 pm

One of the trends of the Internet is disintermediation – getting rid of the middle man.

  • Blogs are writers without editors or publishers.
  • RSS feeds are distributed without syndication companies.
  • Podcasts are like radio shows without radio stations and transmitters.

You can write, record, and distribute to a world wide audience without intermediaries.

October 17, 2008

What happened to the Database?

Filed under: Technology — Les Bain @ 5:08 pm

When I work with clients, I create a task database to keep track of tasks and status.  Both the client and I can add and update tasks, and it provides constant visibility.

I create PHP files to drop, define, load, and list the data base files.  I use that technique so that I easily drop, define and rebuild the data base files and reuse the code.

But I had a problem.  The database kept being deleted.  It was very frustrating.  I thought perhaps someone had hacked into the code and was running the database routines to drop and define the database files.

I started to backup the database with any database change, and enhanced both the database backup and restore routines.

Then I put a silent routine into each database PHP routine that sent a silent email with all the information about who was running the routines.

In a few days, I started to get emails showing the database routines were being run and the database files were being dropped.  But when I did a IP reverse lookup I was surprised to find that the routines were being run by the Yahoo Crawl Robot.

I did have a robots.txt file disallowing the folder in question, but that was apparently not working.

I had to add a user id and password.

October 16, 2008

Podcasts

Filed under: Podcasts — Les Bain @ 7:53 pm

I did a presentation today on Podcasting for the East Bay Business Leaders networking group.

[audio:ebbl-podcasts.mp3]

October 15, 2008

Poverty

Filed under: Personal — Les Bain @ 8:46 am

Today is Blog Action Day.  The topic is Poverty.

I try to relate to poverty.  I remember trivial things in my life.

  • Selling books at the used book store to get money for food, but I drove to the book store.
  • Sleeping in my car at a rest stop for 3 nights, but only because I was waiting on my new apartment to be available, and I did not want to spend the money.
  • Hitchhiking with little money and accepting change from a generous person, but I used the change to buy cigarettes.
  • I lived below the supposed poverty line as defined by the government when I was in the service, but we had lots of benefits.

I have never known poverty in my life.  I always had the capability to earn money.  I had friends with money.  My family always welcomed me.  I have been “short”.  I have had “cash flow problems”.  I have never known poverty.

But especially in this nation of abundance, people should not have to live without the necessities of life.

It seems in this country we are Socialist when it comes to big business, Capitalist when it comes to poor people.  I think we should rescue the poor and not wall street.

I add my blog today to the all the blogs that want an end to poverty.

October 14, 2008

Audio on the Internet – Podcasts

Filed under: Podcasts — Les Bain @ 10:48 am

Podcasts

  • The word podcast is a combination of broadcast and IPOD.  It is an audio broadcast designed to allow it to go directly to an MP3 player like an IPOD.
  • Podcasts are a technology that sprang out of Blogs and RSS.  Podcasts are technically an RSS 2.0 enclosure.  The new technology was getting the audio from the RSS feed to the IPOD using software known as Podcatchers.
  • Apple has problem with the term Podcast, so many are using terms like Webcast.
  • There is an informal convention that Podcasts should be shorter than 40 minutes.
  • Most podcasts are listened to on computers.
  • Podcasts are regular radio shows without the need for a radio station.

October 13, 2008

Recession Business Ideas

Filed under: Management — Les Bain @ 10:34 am

What sorts of businesses are recession proof?  This is a random list of trends that might happen during a recession or depression.  There are some business ideas buried in there somewhere.

Get it Free or Buy it Used or Buy it Cheap

  • FreeCycle.com
  • Pawn shops, Thrift stores, Secondhand retail
  • Classified including online like Craigslist or eBay
  • Used Cars
  • Walmart, Target, K-mart
  • Fast Foods

Do It Yourself and Repair versus Buy

  • Auto parts companies.
  • Home Depot and Do It Yourself
  • Appliance Repair, Automobile repair

Reduce Transportation Costs

  • Bicycles
  • Mass transit
  • Online meetings (as opposed to travel) On24, Webex, Ustream, Chat Tools

Entertain yourself at home

  • TV
  • Rent a movie versus Go to a movie with Netflix and BlockBuster
  • Video Games
  • Comfort Foods

Escape

  • Alcohol
  • Chocolate
  • Internet
  • Role Play Games

Deal with the Stress

  • Meditation
  • Religion

Handle the tragedies

  • Vehicle repossession, bankruptcy lawyers, fix repossessed houses

October 12, 2008

The Nasty Campaign

Filed under: Politics — Les Bain @ 5:09 pm

The Presidential Campaign is nasty and getting worse.  It makes me grieve for the United States of America.

The only good news that I can find is that there are so many United States citizens that are passionate about politics.

I have to go on a personal news blackout.  It is getting me depressed.

Senator John McCain started out with the best intentions to run a positive campaign.  The seduction of power and winning is apparently too much temptation.

Senator John McCain needs to be concerned that he leaves the campaign with any honor at all.

October 9, 2008

RSS Conversation

Filed under: Marketing,Technology — Les Bain @ 5:44 pm

This morning at the East Bay Business Leaders meeting I talked about RSS.

[audio:ebbl-rss.mp3]

October 5, 2008

The Presidential Campaign

Filed under: Politics — Les Bain @ 5:36 pm

Some thoughts:

  • The Presidential Campaign is getting far more attention than the Congressional campaigns.  The Congressional campaigns could be more important.
  • Those people I know that are not involved in the campaign are much happier at this point in time than those are very involved.
  • Sometimes it appears that Senator Barack Obama is the calmest person in the campaign.
  • I fear for the country during the next month.  The negativity will bring many down, and create strong rage in others.
  • I just want it to be over.

October 4, 2008

RSS – Really Simple Syndication

Filed under: Blogging,Technology — Les Bain @ 3:20 pm

RSS is one of those great technologies that are not easy to explain.

Many people use RSS in iGoogle or MyYahoo and do not know that they are using RSS.

Many people blog and create RSS feeds but they do not know they are creating an RSS feed.

  • RSS feeds are part of your Internet presence and need to be managed
  • RSS feeds can be ignored, but it should be a conscious decision.

As people start to understand RSS, they become prosumers, which is a combination of producer and consumer.

  • They consume RSS feeds in a reader or product
  • They produce RSS feeds in their blogs, social media account, or Twitter account.

October 2, 2008

Blogging Conversation

Filed under: Blogging — Les Bain @ 3:30 pm

I belong to a networking group called East Bay Business Leaders.  This month I am doing an educational series on some tech topics.  Today was blogging.

[audio: ebbl-blogging.mp3]

October 1, 2008

Conversations about Politics

Filed under: Personal,Politics — Les Bain @ 5:05 pm

I read more about politics than I discuss politics.  I read blogs and comments, so I read individual voices, but I do not discuss much.  When I am with people, we are more likely to be discussing business.

Today I was in a conversation that turned to politics.  Even though we were all in essential agreement, the conversation quickly turned emotional, and I heard profanities from this group for the first time.

It was actually interesting to see the heat that it generated.  I have been reading George Lakoff, so I was mentally applying what I have been learning to the conversation.

All in all, I enjoyed it.